Tuesday, September 7, 2010

MAC Cosmetics: Pro Longwear Collection Sept/Oct 2010 Promo Pics and Details

MAC is coming out with a new collection later this month, it's called "Pro Longwear" and it showcases products which are meant to be longwearing, and includes 3 new products: foundation, concealer and lipcremes.

MAC Cosmetics Pro Longwear collection
Release Dates: September 16 2010 [US/Canada]
October 2010 [International]


Pro Longwear Lipcreme [$16.00 U.S. / $19.00 CDN] (Permanent)
Pro Longwear Lipcreme provides full coverage colour and a subtle shine in a long-wearing formula (up to 12 hours). The creamy, flexible formula moves with your lips for a comfortable wear and contains ingredients which helps keep lips hydrated. the emollient formula imparts instant and even colour and does not require a top coat to seal on the colour. The colour dries down to a natural-looking moist finish with superior wear. It contains a long-wearing film former that provides the formula with its transfer-resistance and long wear and is available in pearl and cream textures.


Made to Last - Deep plummy brown (Frost)
Till Tomorrow - Greyed mauvy brown (Cream)
Sweet Ever After - Copper (Frost)
Faithfully Yours - Blackened purple (Cream)
Goes and Goes - Blue violet (Cream)
Love Forever - Bright blue pink (Cream)
Perpetual Flame -Pink cranberry (Cream)
Unlimited -Mid-tone muted rose (Cream)
Overtime -Light baby pink (Cream)
Extended Play -Blackened brick red (Cream)
Prolong - True red (Cream)
Good To Go - Loudmouth orange (Cream)

Pro Longwear Concealer
Pro Longwear Concealer is a lightweight, fluid concealer that provides medium to full coverage with a comfortable, natural-matte finish. when the product sets on the skin, the long-wearing, transfer-resistant, water-resistant formula will last up to 15 hours, thanks to a unique film former technology. Once it is completely dried down on the skin, the colour remains the same for all 15 hours. The formula contains micronized pigments that allow for the smoothest application and colour purity. It helps conceal flaws, dark spots, skin discolouration and under eye circles. It's non-acnegenic, for all skin types, safe for contact wearers, and derm- and ophth-tested.

NC15, 20, 30, 35, 42, 45, 50
NW15, 20, 25, 30, 35, 40, 45, 50



Pro Longwear Foundation
Pro Longwear Foundation is a lightweight liquid foundation that provides buildable medium coverage with a natural, long-wearing finish. this long-wearing formula provides the longest wear of any of our foudation formulas - up to 15 hours! once it is completely dried down on the skin, the colour remains the same for all 15 hours (TBC). the creamy formula feels comfortable on the skin and blends easily and evenly, with a generous amount of playtime. it conains specially treated micronized pigments that help give a smoother, flawless-looking finish on the skin and also contains ingredients tohelp control oil on the surface of the skin. it has an spf of 10 and pa++ protection that provides broad spectrum uv protection. it is transfer-, sweat- and humidity-resistant, derm- and ophth- tested, non acnegenic and for all skin types.

NC15, 20, 25, 30, 35, 40, 42, 45, 50
NW20, 25, 30, 35, 40, 45, 50


pictures and information credit specktra.net

I am excited about this collection, I love trying new foundation and concealer and the longwearing lipcremes appeal to me as well. This collection can be found online on the UK website already! What interests you in this collection?

3 comments:

Bailey said... Best Blogger Tips

Ooh great post!
I would totally like to try the foundation and maybe the concealer too. I seem to be on a foundation kick of late. I'll probably pass on the lipstick as I have a love hate relationship with it and don't think a long wear formula would work for me.

Justine @ Productrater said... Best Blogger Tips

@Bailey - ya MAC foundations and concealers always appeal to me so I will probably pick up one or both, strange how they don't have a foundations shade in nw15 though.

Stavroula said... Best Blogger Tips

Thanks for the post Justine! :)

I have a question though... how many collections does MAC launch every year? Too many I think!