ImperfectlyPainted! If it hadn't been for her, I would probably still be hunting around for this! Well the wait was well worth it, I love this concealer! Hard Candy describes this product as "A heavy duty, highly pigmented, multi-use concealer that delivers ultimate coverage. The formula blends seamlessly into skin with plenty of play time creating a flawless and natural look perfect for any occasion. You can hide everything from dark circles and blemishes to tattoos!"
Sigma E35 or any eye blending brush, I feel like applying with your fingers would apply too much because this product is soo thick and concentrated.
This concealer is intended for tattoo concealing (much like the Kat Von D concealer) but you can use it anywhere you like, under the eyes for me, or on the face to conceal problem areas. For me, my cheeks have redness (or what the brits call 'high colouring') and I use it on there too, but my skin doesn't seem to like it and I get bumps. I have also read that people mix this in with their lighter-coverage foundations to add more coverage, which is a great idea too.
Would I recommend this product? For sure, if you have some serious darkness under the eyes, this will cover it. And if you are tried of searching for a good concealer, stop, it's here. Love it! I had a lady at Walmart stop me and ask for a good under-eye concealer and I told her either this or Revlon Age Defying moisturizing creme because those are my two high-coverage drugstore favourites.