Maybelline's newest mascara is "One By One". This one is meant to give "bold without the bulk" and provide bold and refined volume, specifically instant lash by lash clump-free volume. I guess this mascara, the brush specifically, is supposed to avoid that clumpy look that girls often get when they try to build up their mascara with too many coats. So is this mascara "the one", that mascara that we've all been looking and hoping for?
I love the packaging on this, it's bright red/coral, the brush is even red (before you dip it into the fluid). However, my camera does not capture bright colours very well so I hope this doesn't blind you too much. The brush is a very flexible plastic and is fattest in the middle and narrows out on the sides (which is nice for getting the baby lashes in the corners of your eyes). When applying it, they claim that 3 bristles will coat each lash, not missing anything and giving you that precise volume.
And here it is once I dipped the brush in, the brush reminds me of a less obnoxious version of the L'oreal Million Lashes and less wet and smelly (Million Lashes was very perfumed in my opinion). This mascara is also in the "Volume Express" family of mascaras, a collection that I love so I had high hopes for this. It has a scent, kinda rosey, that may bother some people, but it doesn't phase me.
Here is my bare eye with no mascara on, eyelashes have been curled in this picture.
And here it is with two coats of 'One By One'. I like the result a lot. I have this in the colour "Very Black" this is the non-waterproof version, on the back it says this is a "washable mascara", that is easily is removed with soap and water. I would use a eye makeup remover anyway cause that's just how I roll. The volume is good, the lengthening is good too. The brush is very easily to use, since it is so flexible and I like the shape of it. It's not clumpy and it did not flake on me throughout the day. The result picture is after 5 hours of wear. The formulation is neither wet or dry, right in the middle. Overall, very nice.