Since I have dry/dehydrated skin, I find it very difficult to find a powder that goes not emphasize my dry areas and more often than not, I do not "set" my makeup with powder for this reason. Powders make me look ashy or like I am wearing caked on powder basically, and that's not a pretty look. Some even cause my skin to itch and feel tight. Almay's Hydrating Makeup does not do that, it has this awesome cooling, wet feeling that I really enjoy and is unlike any other powder I've ever used. This product is identical to the Revlon Colorstay Aqua Mineral makeup (they came out at the same time), but for a bit less money, hence why I chose this one.
I have it in the colour 020 Buff, I think I should of picked up the one in Ivory, but since this product gives very little coverage, it is forgiving if you have the wrong shade. This product is advertised as a powder foundation, but it's really not, since it gives very light coverage, I use this as a setting powder over my liquid foundation. As with all loose powders, I never take the plastic cover off completely because too much product comes out, you can tell I only have three holes showing in mine, this ensures it does not get messy. Hopefully you can tell in the picture (click to enlarge) this product has shimmers in it, which at first turned me off, but it's okay now.
The powder comes with a little synthetic brush attached to the top lid, it's really small as you can tell (compared to ELF Powder brush underneath it). I don't use the brush, but I like how it's compact and stays secured to the package. I find the ELF Powder brush is perfect for this product, as it fits in the lid completely, I just dab it and then apply it all over my face.
It was difficult to get a good picture of this on my hand because the powder basically dissolves as it hits your skin, but you can kind of tell here. This powder feels really nice on the skin, especially if you have dry skin like me. It actually does feel wet when you apply it, really cooling like water, like you just want to stand there putting it on over and over again! I love it. I would repurchase this just for the cooling effect that it gives. I know Prescriptives makes a magic powder like this, and MAC had one in their Venomous Villains collection (but it has the ugly packaging), apparently in May they are bringing out their liquid powders permanently so I will definitely pick them up then. For now, I am loving my Almay powder, I've used it almost everyday since buying it.
Have you tried this product? Or have any recommendations for other hydrating powders?