18 shades of this foundation, 3 in each level (light 100's, medium 200's and deep 300's). But for myself, 110 was the only shade that would work, it is light enough which surprises me since drugstores usually don't make foundation very light. Also, make sure you turn over the bottle, because on the back label it also has the name of the shade: 110 is "Porcelain", 115 is "Ivory" and so on (2nd image above).
More than anything I feel this foundation only works for certain skin types, that being dry. This foundation is very hydrating, it does not stick to dry spots and it never really "sets" either, it has that dewy natural look. If you have oily skin, I would suggest totally passing on this one, as it will not last on you very long. I will tell you why, my skin is very dry, but I do what I can (especially in the winter) to make it more "oily" if that makes sense, I load up on moisturizer and recently started using Smashbox's Photo Finish (in green), which gives my skin more "slip" and helps glide on foundation. However, with this product, even on my dry skin, it tended to disappear quickly. I found that eliminating the primer step, it lasted longer, so this is definitely is a dry skin foundation.
I like this foundation for my skin, although I do have to work with it. If this gave better coverage I think it would definitely be my favourite drugstore foundation. Maybelline Fit me is marketed as a "fresh, breathing, natural" foundation and I think they have achieved this. Also in the magazine ad it says "Don't Cover Me, Fit Me, flawless that let's the real you come through" and that is definitely true, coverage is meh.
Have you tried this foundation? What did you think?