Saturday, October 9, 2010

Review: Milani HD Advanced Concealer

This is a product that rivals the Yves Saint Laurent Touche Eclat, a favourite among many in the beauty community, but also unaffordable for many as well, it sells for around $50 CAD. Milani recently came out with their HD Advanced concealer which has an obvious resemblance to the YSL, however this one sells for around $10 CAD in drugstores. It makes sense that companies are trying to dupe the YSL since it is one of the most favourite beauty products of all time. Being in Canada, I had a hard time locating this and had to purchase it online from Cherry Culture recently, then I noticed that sells it as well, a Canadian online pharmacy, a good option if you are in Canada and can't locate it.

Milani's HD advanced concealer promises to "cover imperfections and dark circles, with a weightless, good-for-your-skin liquid formula that leaves a natural finish as it brightens with a soft focus for flawless skin." It only comes in 4 shades (just like the YSL) including Light, Medium, Medium Beige and Medium Honey. I got the lightest colour, "light" and it works just fine for me. I wish they made more colours available. It's advertised that it can be all-purpose, used on the eyes and on the face to conceal and brighten. I bought it primarily to use for under the eyes.

The first thing that struck me about this product was the beautiful packaging, it's a luxurious gold click pen brush applicator, just like the YSL. The packaging definitely looks more expensive than it costs. I do not or have ever used the YSL so unfortunately I cannot compare the performance of the two here. When I first got this I had to click it a ton of times to get the product to start coming out. And even now one click is more than enough to cover both my eyes, so you have to be careful with how much dispenses because of the nature of the applicator.

Why is this called HD? I have no idea, it seems like the beauty community has jumped on calling everything and anything HD, people definitely fall for this. However, this concealer has some key ingriendents in it that make it sounds pretty fancy schmansy:
• Rona Coated Pigments that disguise dark shadows
• Invisaskin moisture base which keep the eye area hydrated,soften expressions lines and wrinkles
• Grant X Gamma Amino-Butyric Acid that plumps out creases, lines and imperfections
• Granactive RD 101 to help brighten and gently resurface the most delicate skin

I would say the coverage is light-medium (apparently better than the YSL). I have read that the YSL is better for highlighting, while this one is better at concealing. Now, I want to point out that you aren't getting crazy high coverage with this product, which is disappointing some people, this is meant as an illuminating concealer, meaning it is supposed to light up areas of your face. So under the eyes, it would brighten up areas that may have shadows or darkness. For me personally, having dry skin, I found that this doesn't sit too nicely on my skin, it did cover up my redness, discolouration and bit, neutralized the area, but it did separate into my fine lines. I think this would work better for those with oily skin. I moisturized well under the eyes prior to applying in the picture above too. This isn't something that others can notice unless they are really close to my face, but it makes the performance of this product for me poor, this is without setting it or anything too, which would make it worse.

The formulation is really nice, not thin, runny or on the thick side, it's right in the middle. I would say the consistency is similar to Revlon's Age Defying Spa concealing, and not as runny as Maybelline Mineral Power concealer. The colour "Light" is quite yellow too. It blended nicely into my hand above, however didn't provide any coverage really..but under the eyes, the performance is just not great for me.

I wanted to love this product and I still think it's okay, but it doesn't work very well for my skin. My skin is dry, my under eye area is dry and I need something less cakey under there. I think this could have potential to work well for others though.

Have you tried the Milani HD advanced concealer? What are your thoughts?


Becky said... Best Blogger Tips

It looks great! I have to try it (^_^)

Halifax said... Best Blogger Tips

I had high hope for this one but it's sad if the coverage is only light - medium. I need one with good coverage :(

Justine @ Productrater said... Best Blogger Tips

@Halifax - Ya, I had high hopes for this one too, but it's still nice to have cause it's so pretty to look at. Adding it to my huge collection of concealers... ;)

Junerose said... Best Blogger Tips

Great review. I like the comparison between the concealed undereye and the non-concealed one. I guess I won't be getting this as it doesn't seem to do much. I still prefer the Revlon Age Defying concealer pen for this type of task.

Miss Jones said... Best Blogger Tips

I need this!!!! love your blog : ) xxx

AngelicBetrayal said... Best Blogger Tips

I bought this last year when it first came out because the words "HD" pulled me in. I bought the lightest shade and only got to try it out a few times because Spring and Summer rolled in and I couldn't use it since I got tanner. I'll try to use this again when I'm at my palest and see if I like it more but I agree with you on how it doesn't give much coverage. I wasn't really impressed with it last year and the packaging is annoying and there's really little product for the price :(

I think there are much better drugstore concealers with a similar price point which go on sale more often than Milani does :/

Justine @ Productrater said... Best Blogger Tips

@AngelicBetrayal - good point about the packaging, I read that the dispenser is only designed to dispense half of what is in the product ,the rest gets trapped and you have to break it open to get the rest, not cool. I find that when I layer concealers I get the best result, like today I did mineral power concealer from maybelline and then studio finish by mac on top and it worked out pretty well. I've always been noticing that since I have dry skin, regardless of how much I moisturize, the area under my eyes always end up looking drier with concealer on.

stuffedpandapuppet said... Best Blogger Tips

That's too bad about this product, I was thinking of getting it through Cherry Culture with the Milani sale.
Have you thought about trying the new concealer + highlighter pen by L'Oreal, the true match Touche Magique? It has 6 shades available, classified under 3 different undertones, if matching shades is a problem.

Justine @ Productrater said... Best Blogger Tips

Hey stuffedpandapuffet,
The colour match was fine, I just wasn't impressed by the coverage that it gave. Maybe on days when you don't have hella bad bags it would be fine, but not for maximum coverage that's for sure. Ya cherry culture has a 20% off sale from time to time good time to order. Or is a good place too, more expensive there, but free shipping.

Rainy Days and Lattes said... Best Blogger Tips

Yeah! I have the same concealer too. It is a bit on the sheerer side especially when blended :/ But it's also pretty buildable too :)

esseltes said... Best Blogger Tips

which drugstores sell milani in canada? I have never seen this brand...tho, I cant say I have ever looked for it either !