The newest drugstore concealer is Rimmel's Match Perfection Skin Tone Adapting Concealer. This is described as a "2 in 1 concealer and highlighter. Banish signs of fatigue and illuminate the eye area. With an oxygen complex. Lets skin breathe" I should start out by saying that the foundation in this range, "Match Perfection" was a terrible match for me, I swatched it in the store and the lightest shade was far too dark for me, but the concealer intrigued me after all the positive reviews that I've read. I am happy to say that the concealer is quite alright. I picked this up for only $4.99 CAD at Shoppers Drug Mart, it was on sale, I think it's regularly about $8.
The packaging is a squeeze tube, different than the click and apply that most concealers like this have. When I first used it, I was perplexed with how to get the contents out, but then figured out the only way was to squeeze the tube. I am not really a fan of this method because you can't really control how much you get out, and as the end of the product nears, I think I'll be struggling to get contents out.
The brush is like the type that you would find on the YSL Touche Eclat or Milani HD concealer. The product comes out from the centre of the brush and you apply it directly to your skin or on your hand and then blend it with your fingers or a brush. I find the brush fibers a tiny bit scratchy on my skin, when I apply it under the eyes, it's a bit irritating. But this may just be me being super picky.
This product comes in only 3 shades (which kind of sucks): Ivory, Classic Beige and Soft Beige. I have this in the lightest shade cause I am fair (NC15 in MAC for reference). It's a skin colour with some illuminating qualities. The texture is neither watery or chalky, it's creamy and opaque, which I enjoy much about this. I find the coverage is very good, this is a pretty pigmented concealer. It's meant to be a 2 in 1 product, both concealing and illuminating (or highlighting) the area, and I think it does that pretty well. I find that I can pack on quite a lot of this and it blends in well and conceals alright. However, since it contains Talc, I find it can look dry on my skin, which isn't great for under the eyes, an area that I like keeping hydrated looking and not..dry, this is something that I find in most undereye concealers though (including the Hard Candy Glamoflauge) perhaps I just need to moisturizer under the eyes more.
And here it is blended in slightly, you can tell it's close to my skin colour, but a tad lighter. The colour is neither peach nor white, but a good skin colour (if you are pale 010 Ivory should work well for you). It's advertised as being "skin adaptive" I am not sure about that, since there are only 3 shades, and they are all light-medium I am betting those with dark skin tones will not adapt so well to this! Rimmel goes on to say that this product "contains blue sapphire pigments to deliver a fresher colour and an oxygenating complex to let the skin breathe.", not sure about that either, blue sapphire sounds cool though!
Would I recommend this product? It's okay, but since it's a tad drying it's not my favourite. However, the consistency is very nice as I mentioned and I enjoy that about it. If you're looking for a cheap undereye concealer, this may be for you.