Review: ELF Studo Tinted Moisturizer

ELF recently came out with a new Tinted Moisturizer in their Studio line. When seeing the packaging, I thought it looked exactly like Smashbox's Tinted Moisturizer. But seeing it now, I think Smashbox's more stubby. I can't comment on the quality of that one versus this because I have not used the other one. I am a fan of tinted moisturizer, or so I am a fan of the skin matching makeup like the Revlon and the Almay one, they offer natural coverage on days you don't need a lot and feel comfortable on. I thought this ELF one would perform a similar way. This product is described as a "lightweight and hydrating formula, breathable and provides anti-aging sun protection with UVA/UVB SPF 20. Achieve even skin tone and naturally radiant skin with this moisturizing sheer tint of color. The smooth formula enhances your complexion with the nourishing key ingredients Aloe, Cucumber and Vitamins A, C & E."

The packaging is similar to that of the Almay/Revlon skin matching products. However the ELF comes with 20ml, while the other has 30ml. And that brings me to my first issue with this product, it may say 20ml on the bottle but I have my suspicions about whether you actually get that much. My tube feels 1/3 filled when you shake it. I know this product is only $3, but still I expected something more. Also, the back of the tube is just black with nothing on it at all, it would of been good if they added ingredients on the back (list does come on the box however).

This product comes in 7 shades, I bought the lightest one in "Porcelain". On the package it states this colour is for "very fair skin tones with yellow undertones". I would say this would definitely not suit very fair skintones, this stuff is very yellow and not very light at all. If you have strong yellow undertones, this might work for you, if you are neutral or cool, definitely will not. The next shade up is much darker, so it's a no go for me.

The coverage on this is very light, and it has a sheen when first applies (as seen in my terribly focused picture above), but it does try semi-matte. I would use a powder to set this for sure. The consistency is like a mousse. I find this product very hard to blend. The worst part of this product for me is the wretched smell! This smells of sunscreen, very strongly of it. I have a hard time keeping this on my face, every time I used this, I wanted to take it off immediately. Also, it separates very easily, you can see that in the little window on the tube. You have to shake it up well, and when you do shake it, it doesn't feel like there is anything in the tube. I think it's obvious I do not like this product, I would be curious to read what others think, there hasn't been much talk about this product yet since it is fairly new.

Have you tried the ELF Studio tinted moisturizer?